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Publicis Health

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legalhealth1 year ago

"Opioid Marketers and Advertisers Settle for $500 Million in Landmark Agreements"

Publicis Health and Hikma Pharmaceuticals have reached separate settlements totaling $500 million to avoid trial over their involvement in the opioid crisis. Publicis, the first advertising company to settle over opioids, agreed to pay $350 million and release internal documents detailing its work for Purdue Pharma. Hikma agreed to pay $115 million in cash and provide $35 million worth of an overdose reversal drug to governments. The opioid crisis has led to settlements totaling over $50 billion, with one of the largest involving Purdue Pharma and the Sackler family.

legalhealth1 year ago

"Publicis Health Settles for $350 Million Over Opioid Marketing"

Publicis Health, a subsidiary of the French media conglomerate Publicis Group, has agreed to pay $350 million in a settlement with state attorneys general for its role in promoting OxyContin and aiding in the spread of opioids. The company worked with Purdue Pharma from 2010 to 2019 to develop marketing campaigns and materials, including brochures promoting opioids. This marks the first ever settlement targeting a marketing firm involved in the opioid crisis, as state prosecutors accuse the advertising company of falsely promoting OxyContin as safe and contributing to the epidemic.