"Publicis Health Settles for $350 Million Over Opioid Marketing"
TL;DR Summary
Publicis Health, a subsidiary of the French media conglomerate Publicis Group, has agreed to pay $350 million in a settlement with state attorneys general for its role in promoting OxyContin and aiding in the spread of opioids. The company worked with Purdue Pharma from 2010 to 2019 to develop marketing campaigns and materials, including brochures promoting opioids. This marks the first ever settlement targeting a marketing firm involved in the opioid crisis, as state prosecutors accuse the advertising company of falsely promoting OxyContin as safe and contributing to the epidemic.
Topics:nation#legalhealth#opioid-crisis#oxycontin#publicis-health#purdue-pharma#state-attorneys-general
- Advertising Firm Behind Opioid Brochures to Pay $350 Million to States The New York Times
- Ad Agency Publicis Health to Pay $350 Million Over Opioid Marketing The Wall Street Journal
- Advertising agency for OxyContin agrees to pay $350 million rather than face lawsuits PBS NewsHour
- Publicis Reaches $350 Million Settlement Over Opioid Marketing Bloomberg
- Publicis Health agrees to $350 million settlement over Purdue Pharma opioid marketing Ad Age
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