Discord has launched its virtual reward system called Orbs to the public, allowing users to earn and redeem them through interactive ad quests for digital items. The feature has shown popularity during testing, increasing first-time purchases and engaging non-members, with the company considering an IPO and aiming to attract advertisers and users to its platform.
Discord has introduced a new virtual currency called Orbs in beta, which users can earn by participating in interactive advertising Quests and redeem for Discord Nitro credits, profile cosmetics, or shop items, but not for real money. The system is currently limited to desktop and is part of Discord's broader advertising and engagement strategy.
Discord is testing a new virtual reward system called 'Orbs' to boost engagement with its interactive ads and demonstrate its scalable ad business as it prepares for a potential IPO. Users can earn Orbs through Quests, which can be redeemed for digital items or Nitro credits, encouraging more interaction and possibly attracting non-subscribers. The feature is currently limited to a small user group and will expand globally.
Discord is testing a new in-app currency called 'Discord Orbs' that users can earn by engaging with ads and promotional content, which can then be spent on digital items or exclusive perks, with a gradual global rollout starting with a small user base.