All articles tagged with #olympic sponsorship
Los Angeles Olympics plans to sell naming rights for several venues, breaking IOC tradition, to generate additional revenue, with deals already in place with Honda and Comcast, and up to 19 temporary venues potentially available for sponsorship, marking a significant shift in Olympic branding and funding strategies.
Toyota is reportedly ending its $835 million sponsorship deal with the International Olympic Committee after the 2024 Paris Olympics, citing dissatisfaction with how the IOC used the sponsorship money. The deal, which began with the 2018 Pyeongchang Winter Games, is the IOC's largest sponsorship. Toyota previously pulled its Olympic advertising during the Tokyo 2021 Games due to public opposition. The IOC, which heavily relies on broadcast rights and sponsorships for income, is expected to seek a new vehicle sponsor if Toyota exits.