The Los Angeles 2028 Olympics will feature a historic athletics schedule, with the women's 100m kicking off the Games on day one, and athletics spanning all 13 days of the event, including innovative formats and potential athlete doubles, culminating in the men's marathon on the final day.
Los Angeles Olympics plans to sell naming rights for several venues, breaking IOC tradition, to generate additional revenue, with deals already in place with Honda and Comcast, and up to 19 temporary venues potentially available for sponsorship, marking a significant shift in Olympic branding and funding strategies.
The article discusses the potential impact of Donald Trump on the 2028 Los Angeles Olympics, highlighting concerns about diplomatic boycotts, visa processing delays, and political interference, while noting that Trump has expressed support for the Games but may use the event to promote his worldview and political agenda.