Fisker Inc, in a fight for survival, has significantly reduced the price of its Ocean SUV by as much as 39%, with the top-end version receiving a $24,000 price cut to $37,499, as the electric-car maker struggles to stay afloat.
Fisker Inc. plans to increase production of its Ocean SUV in Q4, aiming to reach 300 units per day with the help of contract manufacturer Magna Steyr. However, the American automaker has already revised its annual production guidance twice, lowering it to 20,000 to 23,000 Ocean SUVs. Fisker has faced challenges in meeting its original targets, but hopes to make progress with the ramp-up in production. The company anticipates receiving 5,000 Ocean One launch editions from Magna by the end of the month and is focused on delivering vehicles to its customers. The upcoming Q3 report will provide further insight into Fisker's production progress.
Fisker has introduced the Fisker Ocean Force E, an upgraded version of its electric SUV with rugged features for off-road adventures. The Force E pack includes 33-inch tires, front and rear skid plates, an underbody plate, and a lifted suspension for increased ground clearance. The car also comes with specialized dampers and an off-road mode for better performance. Fisker aims to bring zero-emissions to the off-roading world and provide a sustainable alternative to internal combustion vehicles.
Fisker's stock dropped ahead of its Q1 earnings report following a Bloomberg report that the first Ocean SUVs delivered to customers were experiencing significant technical issues. Fisker denied the report, calling it a "garbage article," and confirmed that only two cars had been delivered to customers in Europe so far. Fisker's stock price rose after the earnings call, during which it updated its sales outlook for 2023 due to production challenges. The Ocean is manufactured under contract for Fisker by Magna in Austria and the company expects to receive EPA and CARB certification for the Ocean later this month.
Fisker has received certification from European regulators to start delivering its Ocean SUV electric vehicles to customers, causing a surge in the company's stock market value.
Fisker has received regulatory certification in Europe for its Ocean SUV, allowing deliveries to reservation holders to begin on May 5. However, US customers will have to wait for their deliveries. Fisker has built 56 Ocean SUVs as of December 31, 2022, and plans to produce up to 42,400 EVs in 2023, pending homologation. The company sought certification in both the US and Europe simultaneously, with testing expected to be completed in March. Fisker recently announced a WLTP certified range of 707 km for the Fisker Ocean Extreme, leading to an influx of new reservations in Europe.