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Nintendo Of America

All articles tagged with #nintendo of america

Devon Pritchard Debuts as NOA President at the NY Game Awards
business1 month ago

Devon Pritchard Debuts as NOA President at the NY Game Awards

Devon Pritchard made her first public appearance as Nintendo of America’s President and COO at the 15th Annual New York Game Awards, delivering a pre-recorded message that celebrated the event and spotlighted Nintendo’s Playing With Purpose program to bring journalism and game-narrative workshops to New York schools, as she prepares to lead NOA into the Switch 2 era amid pricing and card-related concerns.

Nintendo Reflects on the Challenging Development and Classic Approach of Metroid Prime 4
gaming2 months ago

Nintendo Reflects on the Challenging Development and Classic Approach of Metroid Prime 4

Nintendo revealed that Metroid Prime 4 was initially requested by Nintendo of America, and its development faced challenges including a reboot with Retro Studios, which lacked the structure for such a game, requiring new staff to learn the essence of the series and external support for assets. The development emphasized understanding the game's unique 'ma' concept to create a fitting experience.

Devon Pritchard Named Next Nintendo of America President Following Bowser's Retirement
technology5 months ago

Devon Pritchard Named Next Nintendo of America President Following Bowser's Retirement

Nintendo announced that Devon Pritchard, a long-time executive at Nintendo of America, will succeed Doug Bowser as the company's president in 2025. Pritchard, who has held various leadership roles within Nintendo, is not a hardcore gamer but understands the industry and Nintendo's brand, and she is seen as a promising leader to continue Nintendo's steady growth. Bowser's tenure was marked by stable leadership and successful product launches, and Pritchard is expected to follow a similar low-profile approach.

Nintendo of America Announces Retirement of Doug Bowser and Appoints New President
business5 months ago

Nintendo of America Announces Retirement of Doug Bowser and Appoints New President

Nintendo of America president Doug Bowser is retiring at the end of 2023 after six years in the role, during which he oversaw significant expansion including the launch of the Nintendo Switch 2. He will be succeeded by Devon Pritchard, with Satoru Shibata appointed as CEO of Nintendo of America. Bowser expressed pride in his tenure and the company's achievements.

"Leaked: Former NoA Employee's Child Reveals Smash Bros. 3DS Fighters"
gaming2 years ago

"Leaked: Former NoA Employee's Child Reveals Smash Bros. 3DS Fighters"

Photos and videos of unannounced fighters in Super Smash Bros. for Nintendo 3DS were leaked online in 2014. The leaked footage was captured by an employee of Nintendo of America for analysis by the ESRB, but it was accessed by the employee's child who then shared it with others. The leak was traced back to its origins, and the employee was fired.