All articles tagged with #devon pritchard
Devon Pritchard made her first public appearance as Nintendo of America’s President and COO at the 15th Annual New York Game Awards, delivering a pre-recorded message that celebrated the event and spotlighted Nintendo’s Playing With Purpose program to bring journalism and game-narrative workshops to New York schools, as she prepares to lead NOA into the Switch 2 era amid pricing and card-related concerns.
Nintendo announced that Devon Pritchard, a long-time executive at Nintendo of America, will succeed Doug Bowser as the company's president in 2025. Pritchard, who has held various leadership roles within Nintendo, is not a hardcore gamer but understands the industry and Nintendo's brand, and she is seen as a promising leader to continue Nintendo's steady growth. Bowser's tenure was marked by stable leadership and successful product launches, and Pritchard is expected to follow a similar low-profile approach.
Nintendo announced the retirement of President and COO Doug Bowser, who will be succeeded by Devon Pritchard, the company's first female president, with the leadership transition set for December 31, 2025. Satoru Shibata will become CEO, continuing his roles as managing executive officer and corporate director.