Devon Pritchard Named Next Nintendo of America President Following Bowser's Retirement
Nintendo announced that Devon Pritchard, a long-time executive at Nintendo of America, will succeed Doug Bowser as the company's president in 2025. Pritchard, who has held various leadership roles within Nintendo, is not a hardcore gamer but understands the industry and Nintendo's brand, and she is seen as a promising leader to continue Nintendo's steady growth. Bowser's tenure was marked by stable leadership and successful product launches, and Pritchard is expected to follow a similar low-profile approach.
