Taylor Swift's 'Showgirl' Film and Variants Draw Massive Fan Attention
Taylor Swift's promotional film 'Showgirl' grossed nearly $50 million globally during its limited three-day run, attracting many fans to theaters.
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Music Promotion
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Taylor Swift's Strategic Album Rollouts and Personal Insights
Taylor Swift has evolved her album announcement strategies from radio tours and talk show promotions to elaborate social media reveals, secret listening sessions, and live streams, making each album rollout a highly anticipated event.
"Universal Music and Spotify Strengthen Alliance Amid TikTok Dispute"
Universal Music Group and Spotify have announced an expansion of their partnership, likely in response to their ongoing battle with TikTok over royalty payments and music promotion. The new initiatives include UMG artists being able to share pre-release teasers and music videos on Spotify, potentially providing an alternative promotion outlet. The partnership aims to enhance music discovery and social interaction on the platform, with more details to come. UMG chairman Lucian Grainge and Spotify CEO Daniel Ek expressed excitement about the collaboration, emphasizing the potential for innovation, artist compensation, and next-generation fan experiences.
"Spotify Empowers Emerging Musicians with Personalized Merch Hub"
Spotify has launched Marquee, a new platform campaign aimed at helping emerging artists gain more exposure. Marquee offers full-screen sponsored recommendations of artists' latest singles to Spotify Free and Premium users based on their listening history. The campaign allows artists to target a reachable audience without the hassle of extensive promotion efforts. Budgets for Marquee start at $100 and can be set up through Spotify for Artists or local representatives.
Elon Musk Urges Taylor Swift to Share Music Directly on X
Elon Musk, owner of the struggling social media platform X (formerly Twitter), desperately asked Taylor Swift to post her music or concert videos directly on the platform in an attempt to boost engagement. However, Swift, being one of the most successful musicians, has no need for further promotion and has not responded to Musk's suggestion. X is currently facing legal issues for copyright infringement and is the last major social media platform without a music licensing agreement.
Zayn Malik Reflects on Fatherhood and One Direction Years
Zayn Malik, former member of One Direction, will be the latest guest on the Call Her Daddy podcast, marking his first interview in six years. In a teaser clip, Malik discusses his decision to step away from the spotlight after feeling overexposed during his time in the band. He also credits his daughter for giving him the confidence to do the interview and talks about his new single, "Love Like This," set to release on July 21.
Atlantic Records President of Promotion Andrea Ganis Departs After 43 Years
Andrea Ganis, the legendary president of promotion at Atlantic Records, is leaving the company after 43 years. She began as a secretary in 1980 and eventually rose to become the president of promotion. Ganis has worked with a diverse range of artists, from the Rolling Stones to Bruno Mars and Cardi B. She expressed her gratitude to her colleagues and the company in a heartfelt message.
Maximizing Your Reach as a Musical Artist on YouTube Shorts
YouTube has expanded its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which now shows how many people an artist’s music is reaching across all formats. The company is also launching a new “Songs” section in its Analytics tool to help artists and their teams see how fans are listening to their music or creating with it, across all video formats. By incorporating YouTube Shorts data to the Total Reach metric, the company may be looking to encourage more artists to use Shorts to promote their new music, which would in turn, lead to more daily views of Shorts.