Maximizing Your Reach as a Musical Artist on YouTube Shorts

YouTube has expanded its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which now shows how many people an artist’s music is reaching across all formats. The company is also launching a new “Songs” section in its Analytics tool to help artists and their teams see how fans are listening to their music or creating with it, across all video formats. By incorporating YouTube Shorts data to the Total Reach metric, the company may be looking to encourage more artists to use Shorts to promote their new music, which would in turn, lead to more daily views of Shorts.