Pebble, the Twitter alternative, announces shutdown
Pebble, formerly known as T2, a Twitter alternative, is shutting down due to intense competition from other Twitter rivals and the strong grip Twitter, now called X, has on the market. Despite initially having decent retention and a small but engaged community, Pebble struggled to gain traction, with only 3,000 daily active users out of 20,000 registered users. The founders believe that the competitive landscape evolved faster than anticipated, and the durability of the network effect of Twitter proved stronger than expected. Pebble aimed to prioritize trust, safety, and moderation, but may have positioned itself too far into the "kindness" territory. The lack of a native mobile app and a rebranding from T2 to Pebble may have also contributed to its challenges. The founders don't regret their experience and may work on something new in the future.
