"Elon Musk's Transformative Year as Twitter's Dear Leader Approaches"

As Elon Musk's first year as the owner of Twitter approaches, critics are assessing his performance and its implications for his business acumen. Musk's tenure has been marked by chaos and questionable decisions, including slashing Twitter's headcount, rebranding the platform as X, and alienating staff, users, and advertisers. Despite these missteps, Twitter continues to survive, but alternative platforms like Mastodon are gaining traction among users seeking a microblogging platform free from Musk's influence. Fixing the problems with Twitter will take time and strategy, but it remains to be seen if Musk's actions will ultimately lead to the demise of the platform.