All articles tagged with #merchandising
Taylor Swift's new album 'The Life of a Showgirl' exemplifies her strategic use of fan engagement, exclusive merchandise, and multimedia releases to maximize revenue and maintain her status as a top artist, with her business acumen highlighted by her innovative marketing and connection with fans.
Nintendo has restructured Warpstar Inc. into Nintendo Stars Inc. to support films based on their IPs and expand into other media, including merchandising and live events, with upcoming projects like The Legend of Zelda and Super Mario Bros. movies.
Trader Joe's new insulated mini cooler bags quickly appeared on resale sites like eBay and Facebook Marketplace, with prices reaching up to $89.99. Despite the high demand and reselling frenzy, Trader Joe's plans to restock the bags throughout the summer and discourages third-party reselling. The company emphasizes its commitment to providing quality products directly to customers in their stores.
Actress Bonnie Aarons, known for her role as the demon entity in Warner Bros.' horror film "The Nun," is suing the studio for allegedly hiding the true amount of profits made from merchandising her likeness. Aarons claims that the studio has not properly compensated her according to her contract, which entitled her to a share of the gross receipts from merchandise. The lawsuit accuses Warner Bros. of exploiting Aarons' talent and creativity while obscuring her rightful share of merchandising revenues. "The Nun" was a box office success, earning $365 million worldwide, and a sequel is set to be released in September.
Target plans to make adjustments to its merchandising approach for heritage months like Pride Month after facing consumer backlash that impacted sales in the second quarter. The company will have a more focused assortment, evolve its store and digital presentations, and reconsider the mix of its own national brands with external partners. Target CEO Brian Cornell emphasized the importance of meeting customer expectations and maintaining Target as a "happy place." The controversy surrounding the Pride Month assortment, which led to threats against staff and damage to merchandise, negatively affected second quarter sales. Despite a course correction, Target reported a 5.4% decline in comparable sales for the quarter and lowered its full-year profit outlook.
The release of the movie "Barbie" has not only been a box office success, but it has also sparked a merchandising frenzy with numerous brand partnerships. From gaming consoles to candles, retailers and marketers have seized the opportunity to capitalize on the popularity of the iconic doll. The appeal of the Barbie brand to multiple generations has allowed retailers to target both adults and children, creating a potential boost in sales. Despite the risks associated with the movie's reception and controversial perceptions of Barbie, companies have joined the bandwagon to avoid missing out on the Barbie wave. However, with the saturation of Barbie-themed products, it becomes increasingly challenging for brands to stand out.
Charles Redfield, Walmart's chief merchandising officer, is leaving the company after 32 years, with his resignation effective May 1. Walmart U.S. president and CEO John Furner announced Redfield's departure in an internal memo to employees, stating that Redfield will "begin a new chapter in June spending more time with family." Redfield will stay on as an adviser, and a new merchandising chief will be named at a later date. The leadership shakeup comes as Walmart faces pressure from inflation and struggles with lower-margin grocery sales.
Walmart is reorganizing its merchandising leadership ranks as the largest retailer in the US navigates an unpredictable consumer landscape. Charles Redfield, the current chief merchandising officer, will step down from his role on May 1 and remain as an adviser. The move comes as Walmart works to adapt to changing consumer behavior and competition from e-commerce giants like Amazon.
Blockbuster Video has launched a mysterious website featuring its iconic logo and the text "We are working on rewinding your movie," sparking speculation about a possible revival of the video store chain. Blockbuster's owner, Dish Network, has not commented on the website's launch, but has previously said it was not franchising new locations. The chain saw a resurgence in pop culture relevance in recent years after a Netflix sitcom and a popular documentary. Dish said it would continue pursuing merchandising opportunities related to apparel and board games.