All articles tagged with #menu expansion
Wendy's has launched its new chicken tenders, called 'Wendy's Tendys,' featuring 100% white meat and a variety of six bold sauces, as part of its menu expansion to compete in the chicken tenders market, alongside other recent fast food chicken offerings. The chain also introduced new Kids' Meals and promotional coupons supporting the Dave Thomas Foundation for Adoption.
McDonald's plans to expand its chicken offerings by bringing back the Snack Wraps menu item and transforming the popular McCrispy chicken sandwich into wraps and tenders. The company aims to have the McCrispy sandwich available in nearly all global markets by the end of 2025. McDonald's also announced plans to open 10,000 new restaurants globally, increase its MyMcDonald's Rewards app user base, and utilize emerging technology through a strategic partnership with Google Cloud. Additionally, the fast food giant will introduce a new chain of small-format restaurants called CosMc's to counteract mid-afternoon sales slumps.
Popeyes is adding a new line of wings to its menu, including Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet N'Spicy flavors. The fast-food chain hopes to recreate the success it had with its chicken sandwich debut in 2019. Wings have gained popularity as cheap eats, and Popeyes saw a surge in sales and customer interest when it introduced limited-time wing promotions. The success of these promotions led to the decision to make wings a permanent menu item. Popeyes expects the wings to attract a younger demographic and potentially spark a marketing war with competitors.
IHOP is introducing its biscuits menu nationwide for the first time in an effort to boost sales. The chain has been diversifying its menu to attract customers during lunch and dinner hours and increase takeout orders. Despite these efforts, IHOP's same-store sales only grew by 2.1% in the latest quarter. The new biscuits menu includes various options such as a breakfast biscuit sandwich and a strawberries and cream biscuit. IHOP hopes that the biscuits will have national appeal and help drive sales, as biscuits have been growing in popularity among consumers.
IHOP is introducing its biscuits menu nationwide for the first time in an effort to boost sales. The popular pancake chain has been diversifying its menu to attract customers during lunch and dinner hours and increase takeout orders. Despite these efforts, IHOP's same-store sales only grew by 2.1% in the latest quarter. The new biscuit lineup includes various options, such as breakfast biscuit sandwiches and a strawberries and cream biscuit. Biscuit sandwiches have been gaining popularity among consumers, and IHOP aims to tap into this trend. The chain has upgraded its biscuit recipe to ensure a flaky and crunchy texture, and the biscuits are designed to be versatile for both sweet and savory options.
Popeyes is adding a Blackened Chicken Sandwich to its menu, the first addition to its chicken sandwich line since it launched four years ago. The new menu item features a chicken breast marinated for 12 hours and seasoned with Cajun spices, but lacks the breading of the chain's existing chicken sandwich. Popeyes is also allowing customers to add bacon and Havarti cheese to all of its chicken sandwiches. The menu changes suggest Popeyes is leaning on the popularity of its chicken sandwich to draw in customers.