IHOP's Nationwide Biscuits Menu Aims to Boost Sales Amidst Slowing Growth
IHOP is introducing its biscuits menu nationwide for the first time in an effort to boost sales. The chain has been diversifying its menu to attract customers during lunch and dinner hours and increase takeout orders. Despite these efforts, IHOP's same-store sales only grew by 2.1% in the latest quarter. The new biscuits menu includes various options such as a breakfast biscuit sandwich and a strawberries and cream biscuit. IHOP hopes that the biscuits will have national appeal and help drive sales, as biscuits have been growing in popularity among consumers.