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Melania Documentary Flops in Third Weekend, Amazon Bets on Streaming to Break Even
entertainment13 days ago

Melania Documentary Flops in Third Weekend, Amazon Bets on Streaming to Break Even

Melania's documentary sunk further in its third weekend, dropping 62.3% and heading toward roughly $15.4 million total after Amazon's $75 million investment (purchase plus marketing). Opened with about $7.1 million; Amazon says streaming on Prime Video will help recoup costs, though no streaming date has been announced. The film, directed by Brett Ratner and tied to controversy, has also faced music-rights disputes that its camp says were resolved with proper rights and payments.

via The Daily Beast|
#amazon#box-office#brett-ratner
Melania Doc Producer Fires Back at Music-Use Allegations
industry-news19 days ago

Melania Doc Producer Fires Back at Music-Use Allegations

Marc Beckman, a longtime adviser and producer of Melania Trump’s documentary, rejected claims that the film used Phantom Thread’s score without authorization, saying Universal did consult the composer and that legally binding contracts authorize the music. He called the accusations a “blatant lie” and said the film followed proper protocol and compensated artists, while the piece also notes the film’s ongoing controversy and soft box-office performance.

via The Daily Beast|
#industry-news#jonny-greenwood#melania
Marquee joke prompts Amazon to pull Melania screenings in Lake Oswego
entertainment22 days ago

Marquee joke prompts Amazon to pull Melania screenings in Lake Oswego

A Lake Oswego theater canceled screenings of the Melania documentary after Amazon objected to a marquee joke based on a Sun Tzu quote. The theater had promoted the film with the line “TO DEFEAT YOUR ENEMY, YOU MUST KNOW THEM. MELANIA STARTS FRIDAY,” which Amazon reportedly did not find funny. The marquee was later updated with a different joke about the screenings being canceled. The documentary, which cost about $40 million for rights and roughly $35 million for marketing and debuted with about $7 million in ticket sales, will still stream on Prime Video after its theatrical run, and the theater plans to resume with other films next week.

via KATU|
#amazon#entertainment#lake-oswego
Melania Doc Sets Rotten Tomatoes Record for Critic–Audience Gap
entertainment24 days ago

Melania Doc Sets Rotten Tomatoes Record for Critic–Audience Gap

The $75 million Melania documentary opened to about $7 million in 1,700 theaters but was savaged by critics (5% on the Tomatometer) while audiences gave it a 99% score on Rotten Tomatoes' Popcornmeter, marking the biggest critic–audience disparity in RT history; IMDb has flagged unusual voting activity, and Amazon MGM Studios defended the film's reception and long-tail release after paying roughly $40 million for rights amid production chaos.

via Rolling Stone|
#audience-disparity#entertainment#melania
Amazon Pulls Melania Doc From Oregon Theater After Marquee Jokes Backfire
entertainment24 days ago

Amazon Pulls Melania Doc From Oregon Theater After Marquee Jokes Backfire

Amazon reportedly asked an Oregon theater to stop screening the documentary Melania after the venue advertised it with witty marquee lines. The Lake Theater & Café in Lake Oswego changed its marquee to say Melania showings were cancelled and urged audiences to support at Whole Foods, and the theater’s manager said Amazon called to pull the film. The venue sold about $196 in tickets in its single weekend, despite the documentary’s strong national performance. Local backlash followed, and the theater’s owner attributed the decision to a corporate executive rather than audience reaction, with Amazon declining comment.

via Yahoo|
#amazon#entertainment#lake-oswego
Amazon Pressures Oregon Theater After Melania Marquee Jokes Prompt Pull
business24 days ago

Amazon Pressures Oregon Theater After Melania Marquee Jokes Prompt Pull

Amazon reportedly asked the Lake Theater and Cafe in Lake Oswego, Oregon to stop screening the Melania documentary after the theater’s marquee jokes drew attention. The theater then altered the marquee to say Amazon called, their marquee made them mad, and all Melania showings were cancelled, urging viewers to support at Whole Foods instead. The owner said the decision came from corporate executives rather than public backlash, noting the film had recently had strong nationwide numbers. Amazon had no immediate comment.

via Yahoo News Canada|
#advertising#amazon#business
Marquee jokes backfire as Amazon pulls Melania doc from Oregon theater
entertainment25 days ago

Marquee jokes backfire as Amazon pulls Melania doc from Oregon theater

Amazon pulled its Melania documentary from a Lake Oswego, Oregon theater after the venue’s marquee jokes about the film prompted a backlash; the theater confirmed the film was taken down following a call from Amazon, and patrons questioned the display. The film, which chronicles the 20 days before Trump’s second inauguration, was acquired by Amazon for about $40 million.

via Variety|
#amazon-studios#entertainment#marquee
Oregon Theater's Melania Marquee Joke Triggers Amazon to Pull Doc
entertainment25 days ago

Oregon Theater's Melania Marquee Joke Triggers Amazon to Pull Doc

The Lake Theater & Cafe in Lake Oswego, Oregon posted a cheeky marquee about the Amazon MGM Studios documentary Melania, prompting Amazon to pull the film; Melania opened in about 1,778 theaters (now 1,777) and earned roughly $7 million in its opening weekend, finishing third behind two horror titles, while the theater’s manager framed the stunt as provocative commentary.

via GeekWire|
#amazon-mgm-studios#documentary#entertainment
Markiplier’s Iron Lung Stuns Box Office, Dethroning Melania
entertainment26 days ago

Markiplier’s Iron Lung Stuns Box Office, Dethroning Melania

Markiplier’s indie sci‑fi horror Iron Lung opened around $18M, a surprise win for an indie film that outpaced Disney’s Send Help (~$20M) and Amazon’s Melania (~$7M). The film, written/directed by and starring Markiplier, reportedly cost about $3M to make, while Melania came with a large Amazon MGM acquisition (~$40M) and marketing push (~$35M) amid controversy.

via Gizmodo|
#amazon-mgm#box-office#entertainment
Melania Documentary Finds Big Weekend Lift From Older White Women
entertainment27 days ago

Melania Documentary Finds Big Weekend Lift From Older White Women

Melania's biographical documentary opened to $7.04 million from 1,778 North American theaters, led by an older, white, female audience (72% 55+, 72% female, 75% white). Amazon MGM reportedly spent $40 million to acquire and $35 million to promote the film, giving it the strongest opening for a nonmusical documentary in over a decade. Despite mostly negative reviews from critics, the movie earned a 99% audience score on Rotten Tomatoes and an A CinemaScore, indicating strong viewer interest and connection with the subject. The top markets were red-leaning states, and only about 2% of the audience identified as Democrats, suggesting the appeal is tied more to Trump-supporting viewers than to a broad, bipartisan audience.

via Axios|
#audience-demographics#box-office#documentary
Send Help Dominates Weekend With $18–20M Opening as Iron Lung Follows
box-office28 days ago

Send Help Dominates Weekend With $18–20M Opening as Iron Lung Follows

Disney/20th Century’s Send Help is projected to lead the weekend with about $18–20 million, followed by Markiplier’s Iron Lung at roughly $17–18 million and Brett Ratner’s Melania at around $7–8 million; the frame’s total is hovering in the low- to mid-$80 millions. Send Help posts a solid B+ CinemaScore, Melania earns an A with strong PostTrak, while Iron Lung has no CinemaScore reported.

via Deadline|
#box-office#cinema-score#iron-lung