All articles tagged with #audience demographics
Amazon’s Melania, a documentary about the 20 days before Trump’s second inauguration, defied low expectations to top the weekend box office with about $7 million, drawing a predominantly older, white, female Republican audience who treated it as a fashion-forward, non-political portrait of Melania rather than a political exposé.
Melania's biographical documentary opened to $7.04 million from 1,778 North American theaters, led by an older, white, female audience (72% 55+, 72% female, 75% white). Amazon MGM reportedly spent $40 million to acquire and $35 million to promote the film, giving it the strongest opening for a nonmusical documentary in over a decade. Despite mostly negative reviews from critics, the movie earned a 99% audience score on Rotten Tomatoes and an A CinemaScore, indicating strong viewer interest and connection with the subject. The top markets were red-leaning states, and only about 2% of the audience identified as Democrats, suggesting the appeal is tied more to Trump-supporting viewers than to a broad, bipartisan audience.
Jurassic World Rebirth set a post-Covid July 4th record with a $26.3M Friday and a 5-day total of $141.2M, surpassing previous franchise openings and achieving a global debut of $312.5M. The film attracted an older audience, performed well across the country, and generated strong pre-sales, with audience interest driven by franchise loyalty and new cast members.
Barbie and Oppenheimer have become unexpected box office successes, attracting a diverse range of audiences. Barbie, a female-led film, has crossed $1 billion globally and is becoming one of the top female-fueled films of all time. The majority of ticket buyers for Barbie were female, similar to the Twilight and Hunger Games franchises. Oppenheimer, a three-hour biographical drama, opened to $82.4 million with a predominantly male audience. In its second weekend, Barbie's audience was even more female, while Oppenheimer saw a shift with more female viewers. The films' demographics varied across age groups, with the 18-34 crowd showing equal attention. Industry insiders believe these films have tapped into the cultural zeitgeist, making them outliers in the current movie landscape.