All articles tagged with #media strategy
Paramount, under new CEO David Ellison and ownership of Skydance, released its first earnings report highlighting a focus on expanding its direct-to-consumer business, strategic asset review, and a goal to reach $30 billion in revenue by 2026, despite current losses and restructuring efforts.
Kim Kardashian's feature in Re-Edition AW25 showcases a strategic blend of art, fashion, and media influence, with her body painting photoshoot symbolizing empowerment and artistic expression, while her bold aesthetic choices and viral social media impact reinforce her evolving image as a fashion storyteller and artistic director.
The article discusses the NBA's new media strategy, inspired by the NFL's successful approach, highlighting how historical coverage by NBC in the 1990s, featuring iconic moments and personalities like Grant Hill and Michael Jordan, can inform current broadcasting tactics.
Kamala Harris reflects on her struggles and uncertainties during her 107 days in the campaign, highlighting challenges in media presentation, debate performance, and advocating for transgender rights, while expressing a desire to better communicate her positions and connect with voters.
The CEO of the New York Times warns that Donald Trump is employing an 'anti-press playbook' to challenge media credibility and influence public perception.
Justin Baldoni's attempt to depose Taylor Swift in a legal case involving Blake Lively is being challenged by Lively's lawyers, who argue there is no proof Swift agreed to the deposition and criticize Baldoni's efforts as a media strategy. The judge has yet to decide on the matter, with Swift's busy schedule and lack of cooperation from Baldoni's side cited as reasons for delay. The case is set for trial in March 2026.
Gunnar Wiedenfels, CFO of Warner Bros. Discovery, is set to lead Discovery Global after the company's planned split into two public entities, focusing on cost management, strategic investments, and preparing the new company for future growth in a challenging media landscape.
Jerry Jones believes that publicity, even if controversial, keeps the Dallas Cowboys relevant and profitable, which benefits both his team and the NFL overall, emphasizing that being talked about is more important than winning championships.
Paramount Skydance's new leadership has confirmed that BET Networks is no longer for sale and will be a key part of their streaming strategy, with plans to invest in Paramount Pictures, CBS, and Paramount+ while consolidating streaming assets to enhance competitiveness and growth.
Paramount's new owner David Ellison and his team outlined a long-term vision to transform the legacy studio into a tech-driven entertainment company, emphasizing content distribution, technological innovation, and strategic reorganization, while addressing challenges in streaming, content monetization, and potential expansion into social media and AI-driven experiences.
Comcast plans to spin off its cable networks, including MSNBC, into a separate company, potentially named SpinCo. This move comes as MSNBC, a liberal news channel, faces competition from Fox News, which leads in cable ratings. The spin-off raises questions about MSNBC's future direction, particularly whether it will focus more on opinion or reporting, especially with Donald Trump's return to the White House. The strategic move may also position Comcast better for potential mergers in the streaming era.
Donald Trump is assembling a Cabinet with a strong emphasis on media presence, selecting individuals with significant television experience, including former Fox News personalities and entertainment figures. This approach prioritizes media savvy and the ability to defend his administration on TV over traditional qualifications. Trump's choices, such as Sean Duffy for Treasury and Dr. Mehmet Oz for Medicare and Medicaid, reflect his strategy to leverage television to communicate and promote his agenda. This media-centric selection process has drawn criticism for its lack of conventional vetting and policy experience.
Kamala Harris's campaign decided against her appearing on Joe Rogan's podcast due to fears of a progressive backlash, according to a campaign official. The decision, which some Democrats believe may have impacted their election strategy, was influenced by concerns over how the interview would be perceived within the party. Joe Rogan, a popular podcaster with a large following among young men, had previously interviewed Donald Trump, garnering significant viewership. The incident highlights ongoing debates within the Democratic Party about engaging with alternative media platforms.
The Guardian has decided to stop posting on X, formerly known as Twitter, citing the platform's "toxic" environment and its role in shaping political discourse under Elon Musk's ownership. The newspaper expressed concerns over disturbing content and Musk's support for Donald Trump. Despite this, The Guardian will allow article sharing and continue using X for news-gathering. The decision aligns with its stance as a liberal voice opposing Trump, and it has seen a surge in reader donations post-election. This move raises questions about whether other media outlets will follow suit, as platforms like Meta's Threads and Bluesky gain traction.
Vivek Ramaswamy, who recently acquired an 8% stake in BuzzFeed, argues that the company's debt crisis will force CEO Jonah Peretti to comply with his demands for sweeping changes, including diversifying content and adding new board members. Despite skepticism from media observers, Ramaswamy insists his investment is serious and not a stunt, suggesting that Peretti's control is tenuous due to the company's financial struggles.