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Bet Networks

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business2 years ago

Diddy Eyes BET Acquisition to Build Black-Owned Media Empire

Sean "Diddy" Combs has expressed interest in joining other moguls, including Tyler Perry and Byron Allen, in a stake sale of BET Networks, which is being shopped by parent company Paramount Global. Combs believes it's time for BET to be Black-owned again so that Black audiences can control their own narrative. BET was founded by Robert Johnson in 1980 and was acquired by Viacom in 2001. The valuation of BET Media Group is still being discussed, but its revenue last year was about $1.5 billion.