All articles tagged with #maxwell house
Maxwell House has rebranded itself as 'Maxwell Apartment' for the first time in 133 years to emphasize value and affordability amid rising home prices, offering a year-long coffee supply on Amazon to appeal to cost-conscious consumers.
Maxwell House launched a viral marketing campaign rebranding as 'Maxwell Apartment Coffee' to humorously address the US housing crisis, highlighting the unaffordability of homes with a playful 'lease' of coffee, while the real housing market remains increasingly inaccessible for first-time buyers.
Maxwell House is temporarily rebranding as 'Maxwell Apartment' for a promotional campaign offering a 12-month supply of coffee for $40, highlighting value for consumers amid a company split by Kraft Heinz.