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Maxwell Apartment

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business3 months ago•2 min saved

Maxwell House Rebrands as Maxwell Apartment After 133 Years

Maxwell House has rebranded itself as 'Maxwell Apartment' for the first time in 133 years to emphasize value and affordability amid rising home prices, offering a year-long coffee supply on Amazon to appeal to cost-conscious consumers.

via Salon.com|

#brand-change #business #coffee

business3 months ago•1 min saved

Maxwell House Rebrands as 'Maxwell Apartment' Amid Promotion and Viral Campaign

Maxwell House is temporarily rebranding as 'Maxwell Apartment' for a promotional campaign offering a 12-month supply of coffee for $40, highlighting value for consumers amid a company split by Kraft Heinz.

via NewsNation|

#business #kraft-heinz #maxwell-apartment