All articles tagged with #hasbro
HBO is developing a Baldur’s Gate TV series with The Last of Us co-creator Craig Mazin as showrunner and executive producer, expanding Hasbro's fantasy franchise. The project follows the critical and commercial success of Baldur’s Gate 3, with Mazin and HBO executives pledging a faithful, immersive adaptation.
Netflix, with Mattel and Hasbro, unveiled a Kpop Demon Hunters toy line at the Nuremberg Toy Fair, including American Girl dolls of the lead characters Rumi, Zoey and Mira, Nerf gear modeled after the trio’s demon-hunting kit, Spirit Blades, Four Tiger Sword, Curved Moon Sword and a themed Monopoly edition; pre-orders for the collection are now available through Mattel’s American Girl unit, following the title’s record viewership on Netflix.
Mattel and Hasbro revealed a broad lineup of KPop Demon Hunters toys at the Nuremberg Toy Fair, including Mattel’s Huntrix/Dolls, action figures, UNO and Polly Pocket items, and Hasbro’s Nerf weapons, Furby Furblets, light sticks, and a Huntrix Monopoly game. The American Girl Huntrix collection is available for pre-order, while release dates for the rest of the lines haven’t been announced. Netflix’s blockbuster status for the film has energized toy plans and a sequel is being discussed.
Former Nintendo of America president Doug Bowser has joined Hasbro's board of directors alongside Carla Vernon, former CEO of The Honest Company, bringing brand-building and consumer-experience expertise to support Hasbro's Playing To Win strategy.
Doug Bowser, who led Nintendo of America and steered major moves like The Super Mario Bros. Movie expansion and the Switch era, has joined Hasbro’s board of directors after retiring at the end of 2025; Hasbro aims to deepen its gaming footprint with plans toDevelop its first self-made video game this year, though Bowser’s exact role on the board wasn’t disclosed.
Doug Bowser, former Nintendo of America president, has joined Hasbro's board of directors alongside Carla Vernón of The Honest Company; Hasbro says his leadership in consumer brands and franchises will support long-term growth as Nintendo appoints Devon Pritchard as its new NoA president and COO.
Hasbro is appointing Paul Della Bitta to lead its Wizards of the Coast Digital Ventures division as it ramps up its investment in big-budget video games, including the sci-fi RPG Exodus, set for release in 2027. Co-founder James Ohlen will step back from game development to focus on tabletop RPGs, while Exodus is seen as a key project in Hasbro's broader gaming strategy.
Netflix has signed a groundbreaking deal with Mattel and Hasbro to produce toys, games, and merchandise based on the hit franchise 'KPop Demon Hunters,' with products launching in 2026, marking a major expansion into consumer products for the streaming giant.
Netflix has partnered with Hasbro and Mattel to create a toy line for the animated film KPop Demon Hunters, with products launching in 2026 and pre-orders starting soon, following the film's massive popularity and soundtrack success.
Netflix is partnering with Mattel and Hasbro to create a range of toys and merchandise based on its popular animated film 'KPop Demon Hunters,' with products expected in spring 2026, following the film's record-breaking success and theatrical releases.
Hasbro is relocating its headquarters from Pawtucket, Rhode Island, to Boston's Seaport District, bringing at least 700 jobs by 2026, while maintaining strong ties to Rhode Island. The move aims to enhance innovation and growth, following LEGO's recent relocation to Boston, with additional operations in Seattle.
Hasbro announced it will relocate its headquarters from Pawtucket, Rhode Island, to Boston, Massachusetts, moving at least 700 jobs and ending its presence in Rhode Island, despite local efforts to retain the company.
Hasbro announced it will relocate its headquarters from Pawtucket, Rhode Island, to Boston's Seaport district, moving at least 700 jobs and ending its corporate presence in Rhode Island, which has disappointed local officials and marked a significant economic shift for the state.
Hasbro announced a life-size, electronic-eye Spider-Man mask inspired by Tom Holland's suit from 'Spider-Man: Homecoming' at Comic-Con 2025, featuring fully articulated eyes with manual and automatic modes, priced at $129.99, available for pre-order for fall 2025.
Hasbro exceeded Wall Street expectations in Q2 driven by its digital gaming division, despite a decline in traditional toy sales due to tariffs and other challenges, resulting in a net loss but raising full-year guidance.