Netflix Partners with Mattel and Hasbro for 'KPop Demon Hunters' Toys and Games
TL;DR Summary
Netflix has signed a groundbreaking deal with Mattel and Hasbro to produce toys, games, and merchandise based on the hit franchise 'KPop Demon Hunters,' with products launching in 2026, marking a major expansion into consumer products for the streaming giant.
- Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products The Hollywood Reporter
- From screen to shelf: Netflix taps Mattel, Hasbro for 'KPop Demon Hunters' toys Reuters
- ‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro Variety
- Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro CNBC
- Netflix Strikes ‘KPop Demon Hunters’ Toy Deal With Hasbro And Mattel Deadline
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