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Mars Inc

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"Halloween Candy Industry Booms with Record Spending Amid Rising Sugar Prices"

Originally Published 2 years ago — by CNBC

Halloween is the biggest day of the year for candy makers like Mars Inc., with consumers predicted to spend $3.6 billion on Halloween candy this year. Mars starts planning for the holiday two years in advance, collaborating with retailers to discuss trends and develop new products. The company also conducts post-mortem meetings after Halloween to evaluate candy performance. This year, Mars is introducing Skittles Shriekers and partnering with goPuff for online candy shopping. Despite expanding into a three-month season, 48% of Halloween candy sales still occur during the last week of October. Mars has exceeded its production targets this year and is prepared to meet the demand.

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Skittles Faces Backlash for Controversial Packaging Choices

Originally Published 2 years ago — by Fox Business

Skittles candy is facing backlash and calls for a boycott due to its new packaging featuring phrases like "Black Trans Lives Matter" and LGBTQ+ designs in support of Pride Month. Some consumers criticize the company's "woke" approach and claim it is trying to turn children into activists. Skittles, a product of the Wrigley Company, a division of Mars Inc., has partnered with the Gay & Lesbian Alliance Against Defamation for the fourth year to create LGBTQ-friendly designs. While some protest the campaign, others argue that the candy's slogan, "Taste the rainbow," aligns with the inclusive packaging. The controversy draws comparisons to Bud Light's partnership with a trans activist, which resulted in a decline in sales for the beer brand.

business business boycott business lgbtq mars-inc packaging skittles