Marketing Tactics News

real-estate2 years ago•2 min saved

"Michigan's $1 Pontiac House: The World's Cheapest Home with an Avant-Garde Twist"

A real estate agent in Pontiac has listed a two-bedroom house for $1, causing a stir on social media. While the $1 listing price is just a tactic, the agent expects the house to sell for around $45,000 to $50,000. The property, marketed as "the world's cheapest home," has attracted interest from investors and influencers. The house, vacant for several years, needs renovation and TLC. Cash offers for the property are due by Wednesday.

via Detroit Free Press|

#house-listing #marketing-tactics #pontiac

health-and-wellness2 years ago•5 min saved

Unmasking Deceptive Claims in Wellness Products

Marketers are increasingly using scientific-sounding buzzwords to sell wellness products, a practice known as "scienceploitation." Consumers are often overwhelmed by confusing options and struggle to separate fact from fiction. To spot false claims, be wary of jam-packed ingredient lists that may manipulate effective ingredients, vague terms like "boosts" and "supports" that lack quantifiable measurements, questionable studies that may be unrelated or poorly designed, and marketing tactics like "clinically tested" or "evidence-based" without proper context. To assess claims, search for product reviews or complaints online, consult respected professional associations and public health organizations, and prioritize sources with a larger body of evidence. Remember that no single ingredient can provide overnight health benefits, and if something sounds too good to be true, it probably is.

via The New York Times|

#consumer-awareness #false-claims #health-and-wellness