All articles tagged with #mackie
Originally Published 2 years ago — by Engadget
Audio company Rode has acquired rival brand Mackie in a move to expand its focus on creators. The acquisition aims to strengthen Rode's position in the audio industry and enhance its product offerings for content creators.
Originally Published 2 years ago — by gearnews.com
Peter Freedman, owner and founder of Rode microphones, has acquired Mackie in a $180M deal. Rode, known for its success in the home recording/pro audio/content creator market, aims to revive Mackie, a once influential company that has shown a decline in recent years. Mackie, known for its breakthrough products in the past, has faced stiff competition and a lack of innovation in the last decade. With Rode's proven track record of innovation and marketing, there is hope that the acquisition will bring back the sparkle to Mackie.