"Surge in Popularity for Pink Pineapples Sparks High Demand"
Del Monte has successfully engineered a pink pineapple called "Pinkglow" that is now being sold in stores. The pink color is achieved by muting the enzyme that converts lycopene to beta-carotene, allowing lycopene to accumulate and give the pineapple its distinctive hue. Del Monte used a technique called RNA interference to achieve this genetic modification. The company also developed a golden pineapple called "Honeyglow." The high prices of these genetically engineered pineapples are due to scarcity and marketing, but as production increases, prices are expected to come down.
