Lego's Smart Play Bricks Fall Short on Sound and Value
TL;DR Summary
Early hands-on with Lego's Star Wars Smart Play sets shows the bricks' lights and talking sounds largely underdeliver, with generic engine noises and warbling voice samples; the steep entry price (from about $70 for a starter set to around $140–$160 for additional bricks) makes the value proposition doubtful, threatening the technology's momentum unless iteration improves.
- Lego’s Smart Play Bricks Sound Awful Gizmodo
- An Inside Look at Lego’s New Tech-Packed Smart Brick WIRED
- The first Lego Smart Bricks are out in the wild. The Verge
- “Kids Don't Play With One Big Thing” Sparks Lego's $11.8 billion Smart Brick Launch in 2026, Here's Why Glass Almanac
- LEGO SMART Play minifigures come partially pre-assembled Brick Fanatics
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