
"Founder's Return as CEO Sends Under Armour Shares Plummeting"
Under Armour has brought back founder Kevin Plank as president and CEO amidst industry challenges, including a 70% stock decline and lowered revenue outlook. The company faces struggles in maintaining brand affinity and has had various setbacks, leading to investor skepticism. In contrast, Dick’s Sporting Goods reported strong sales and earnings, with its House of Sport stores driving growth, in a positive exception to the industry trend.









