Kellogg's Faces Legal Challenges Over Workplace Diversity and Product Sexualization
Conservative legal group America First Legal has filed a complaint with the U.S. Equal Employment Opportunity Commission (EEOC) against Kellogg Co, accusing the company of implementing workplace diversity policies that violate federal laws against workplace bias. The group also criticized Kellogg's marketing campaigns, including featuring drag queen RuPaul on Cheez-It boxes and celebrating LGBTQ Pride Month on cereal boxes, claiming that the company has "politicized and sexualized" its products. America First Legal has threatened shareholder litigation if Kellogg does not change its allegedly illegal policies. This complaint is part of a broader campaign by conservative legal groups and Republican legislators against corporations with "woke" policies on social issues.