All articles tagged with #itvx
Space Live is a new ITVX channel streaming continuous, high-quality live footage of Earth from the International Space Station, offering viewers a mesmerizing and calming perspective of our planet, though its appeal may diminish over time as it becomes background content.
Disney and ITV have launched a unique partnership allowing viewers to access each other's streaming content, leveraging their contrasting core audiences—Disney's under-34s and ITVX's over-45s—to expand reach and engagement. The deal aims to promote content to new audiences, drive sign-ups, and foster future collaborations across markets.
Disney and ITV have launched a unique partnership allowing viewers in the UK to access a curated selection of each other's popular shows and movies on their respective platforms, starting July 16, as a way to promote cross-platform content discovery.
Disney+ UK and ITV have entered a landmark content swap deal allowing viewers to access select shows across both platforms, including 'Love Island' on Disney+ and 'The Bear' on ITVX, with a rotating schedule of content to keep offerings fresh. The partnership aims to reach broader audiences and is part of a growing trend of collaborations between streaming services and broadcasters.