Disney and ITV Partner for Content Swap, Bringing 'The Bear' to UK Streaming
Disney+ UK and ITV have entered a landmark content swap deal allowing viewers to access select shows across both platforms, including 'Love Island' on Disney+ and 'The Bear' on ITVX, with a rotating schedule of content to keep offerings fresh. The partnership aims to reach broader audiences and is part of a growing trend of collaborations between streaming services and broadcasters.