Urban Outfitters Capitalizes on Nostalgia with $350 'Vintage' iPods
Originally Published 2 years ago — by The Philadelphia Inquirer
Urban Outfitters is facing backlash from millennials for selling discontinued models of Apple iPods at steep markups and labeling them as "vintage retro" on their website. The iPods, sourced from Retrospekt, a Milwaukee-based business that restores and sells vintage electronics, are being sold for hundreds of dollars each, while similar devices can be found on other resale websites for as low as $35. Younger generations, including Gen Z, are embracing analog devices like iPods as a more intentional way to consume music, in contrast to the endless streaming options available on smartphones. Critics argue that Urban Outfitters' resale values are too high, and some hope that the trend will not extend to other nostalgic tech items.