
Apple Leads Wearables Despite Sales Slump
Apple is experiencing a significant decline in its wearable shipments, including a 19.1% drop in Apple Watch shipments and an 18.8% decline in wearable audio products like AirPods. Despite the overall global growth in wearable shipments, Apple faces challenges from smaller, budget-friendly brands like Xiaomi and Imagine Marketing. Factors such as poor macroeconomic conditions, a temporary ban on certain Apple Watch models, and the lack of newer AirPods have impacted Apple's performance. However, Apple remains the market leader and could potentially recover with upcoming innovations like the rumored Apple Watch X.



