"Apple Surpasses Samsung to Become Top Smartphone Seller and Sees 550% Profit Rise in South Korea"

Apple has surpassed Samsung as the top seller of smartphones, commanding a 20% market share in 2023 compared to Samsung's 19.4%, according to a report from International Data Corp. The change in ranking comes after a tough year for smartphone sales, with Apple and Transsion being the only top five vendors to record sales growth. While iPhone shipments were up 3.7%, Samsung's were down 13.6%, and the overall market declined 3.2% to a decade low of 1.17 billion units. Apple faces pressure in China from Huawei and budget Chinese brands, and is offering discounts in the country to attract customers.