"Apple Surpasses Samsung to Become World's Leading Smartphone Seller"

Apple has surpassed Samsung to become the top-selling smartphone brand in 2023, with 234.6 million shipments compared to Samsung's 226.6 million. This marks the first time since 2010 that a company other than Samsung has led the market. Despite increased regulatory challenges and competition from Huawei in China, Apple's success is attributed to the increasing trend of premium devices and aggressive trade-in offers. The global smartphone market saw a 3.2% decline in shipments in 2023, but a recovery is expected in 2024, with the fourth quarter showing 8.5% year-over-year growth.