Marketers struggling with Google Analytics 4 (GA4) can benefit from a variety of training courses available to boost their understanding and confidence in using the new platform. Nine GA4 training courses are highlighted, covering topics such as comparing GA4 with Universal Analytics, building audiences for advertising, custom reporting, SEO optimization, and more. Marketers are encouraged to invest in GA4 training to effectively monitor campaign performance, create accurate reports, and leverage the benefits of the new platform.
Google Analytics has officially shut down Universal Analytics and encourages users to transition to Google Analytics 4 (GA4). For those who haven't completed the GA4 setup, Google may have automatically created a GA4 property based on their Universal Analytics settings. However, it is recommended to manually migrate settings for more accurate configuration. Various resources are available to assist with the GA4 migration, including guides on setup, event tracking, creating segments and audiences, and avoiding configuration mistakes. GA4 offers improved audience creation capabilities, event-based tracking, privacy features, and integration with media platforms. Recent updates include support for Accelerated Mobile Pages (AMP), customizable conversion attribution settings, and integration with AdSense. Despite the initial learning curve, embracing GA4 allows businesses to gain a deeper understanding of user behavior and make data-driven decisions for better results in the long run.
Marketers express their frustration and disappointment with the transition from Universal Analytics to Google Analytics 4 (GA4) through humorous reactions. Some describe GA4 as "mad," "total crap," and "lame," while others criticize its usability and lack of visual impact. Speculation arises about Google's hidden agenda to push marketers towards competitors. Despite the challenges, marketers are encouraged to navigate the transition and find humor in the process.
Universal Analytics is being officially replaced by Google Analytics 4, with the shutdown being rolled out in stages. Marketers are now required to migrate to Google Analytics 4 to track website performance and campaigns. Google has been warning about this transition for over a year and has advised marketers to make the switch as soon as possible. The final phase of the shutdown is set for July 2023, after which all marketers will no longer have access to the Universal Analytics user interface and API.
