"GA4 Migration: 20 Resources, Funny Reactions, Competitor Laughs, and Universal Analytics Shutdown"

Google Analytics has officially shut down Universal Analytics and encourages users to transition to Google Analytics 4 (GA4). For those who haven't completed the GA4 setup, Google may have automatically created a GA4 property based on their Universal Analytics settings. However, it is recommended to manually migrate settings for more accurate configuration. Various resources are available to assist with the GA4 migration, including guides on setup, event tracking, creating segments and audiences, and avoiding configuration mistakes. GA4 offers improved audience creation capabilities, event-based tracking, privacy features, and integration with media platforms. Recent updates include support for Accelerated Mobile Pages (AMP), customizable conversion attribution settings, and integration with AdSense. Despite the initial learning curve, embracing GA4 allows businesses to gain a deeper understanding of user behavior and make data-driven decisions for better results in the long run.