The Overwhelming Reign of Push Notifications.
Originally Published 2 years ago — by msnNOW
Push notifications have become a defining feature of smartphones and modern life, with the average user receiving around 50 to 80 notifications per day. While businesses must obtain written consent before sending promotional text messages, push notifications are not regulated in the same way. App makers are allowed to use alerts as they see fit, and once users opt-in, they may receive any or all notifications, whether functional or promotional. While Apple and Google provide controls to revoke an app's permission to send notifications, finding and adjusting these settings can be a frustrating and time-consuming process. The problem of spammy push notifications could be solved by regulators or by Apple and Google implementing a menu that lets users choose which notifications they want to receive upfront.