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Fruit Union Suisse

All articles tagged with #fruit union suisse

business2 years ago•1 min saved

Apple's Trademark Battle with Swiss Fruit Growers

Swiss farmers organization, Fruit Union Suisse, is in a trademark battle with Apple over the use of an apple as its logo. Apple is waging an aggressive battle to gain intellectual property rights over depictions of the fruit. The farmers group uses a whole apple, not a bitten one, as the company does. The group is baffled by the lawsuit, stating that Apple didn't invent apples and that the fruit should be free for everyone to use. However, legal experts note that deep-pocketed companies such as Apple can intimidate smaller entities in legal fights.

via Newser|

#apple #business #fruit-union-suisse

business2 years ago•1 min saved

Apple's Trademark Battles Over the Iconic Fruit

Apple has applied for intellectual property rights over depictions of the apple fruit itself, not just its iconic "bitten apple" logo. The Fruit Union Suisse, a Swiss organization with a red apple adorned with a white cross as its logo, may be forced to relinquish its logo. Apple's pursuit of intellectual property rights over the depiction of an apple raises questions about the boundaries of ownership and the impact it may have on organizations like the Fruit Union Suisse.

via Benzinga|

#apple #business #competitive-edge

technology2 years ago•2 min saved

Apple's Trademark Battle Over Apples and Logos

Apple is attempting to trademark images of actual apples around the world, including a realistic, black-and-white depiction of a generic Granny Smith apple. The company has made requests for these types of trademarks in dozens of countries and has found success in Japan, Turkey, Israel, and Armenia. Switzerland's Fruit Union Suisse may be forced to change its logo, which features a red apple against a white cross, due to Apple's trademark quest. The tech giant has also launched a trademark lawsuit against a tiny app developer and fitness startup over claims the logo used in its Prepear recipe app was based on Apple's logo.

via TechSpot|

#apple #fruit-union-suisse #intellectual-property

technology2 years ago•1 min saved

Apple's Trademark Battle Over Actual Apples

Apple has been trying to trademark images of apples since 2017, and has launched similar applications in several countries. The Swiss Institute of Intellectual Property partially awarded Apple's request, but the company has now launched an appeal. The Fruit Union Suisse, which has a logo featuring a red apple with a white Swiss cross superimposed on it, could find itself in the position of having to change its logo because Apple wants IP rights to all depictions of apples in general, not just the apple with the bite in it like Apple's iconic logo.

via Mashable|

#apple #fruit-union-suisse #intellectual-property

intellectual-property2 years ago•2 min saved

Apple's Trademark Battle Over Apples

Fruit Union Suisse claims that Apple is not only contesting its trademark apple logo but also seeking exclusive rights to all depictions of actual apples. Apple has been fighting against the Swiss association for six years, and the case is still under review by the Swiss Institute of Intellectual Property. Apple has made similar trademark requests worldwide, according to the World Intellectual Property Organization.

via AppleInsider|

#apple #fruit-union-suisse #intellectual-property