Apple's Trademark Battle with Swiss Fruit Growers

Swiss farmers organization, Fruit Union Suisse, is in a trademark battle with Apple over the use of an apple as its logo. Apple is waging an aggressive battle to gain intellectual property rights over depictions of the fruit. The farmers group uses a whole apple, not a bitten one, as the company does. The group is baffled by the lawsuit, stating that Apple didn't invent apples and that the fruit should be free for everyone to use. However, legal experts note that deep-pocketed companies such as Apple can intimidate smaller entities in legal fights.