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Fitnessindustry

All articles tagged with #fitnessindustry

business-and-finance2 years ago•3 min saved

Peloton's TikTok Alliance: A New Spin on Fitness or Just Trending Wheels?

Peloton Interactive's shares have risen following the announcement of a new partnership with TikTok, where Peloton will feature content in a dedicated fitness hub on the social media platform. Analysts from Evercore ISI and Oppenheimer suggest that while the partnership is a good marketing move, it is unlikely to have a significant short-term impact on Peloton's profit and loss. However, the collaboration hints at Peloton's strategic shift towards becoming more of a content-focused company, potentially altering its business model from primarily hardware sales to content provision.

via Yahoo Finance|

##business-and-finance #fitnessindustry

business-and-economy2 years ago•7 min saved

"Companies Capitalizing on New Year's Resolution Trends"

Businesses across various sectors, particularly fitness, mental health, personal finance, and language learning, capitalize on New Year's resolutions by offering promotions and discounts to attract new customers in January. Companies like New York Sports Club and Talkspace see significant increases in sign-ups during this period, aiming to convert these new users into long-term, paying customers. While some, like Equinox, take a different marketing approach by running anti-New Year campaigns, the overall trend shows a spike in consumer interest in self-improvement services at the start of the year, with businesses strategizing to retain these customers beyond the initial resolution enthusiasm.

via BBC.com|

##business-and-economy #consumerbehavior