Coca-Cola Faces Backlash for Easing Plastic Reduction Goals
Coca-Cola has reduced its packaging sustainability goals, now aiming for 35-40% recycled material by 2035, down from a previous target of 50% by 2030. The company also revised its recycling goal to collect 70-75% of bottles and cans annually, without a specific timeline. Environmental groups criticized these changes as insufficient and accused Coca-Cola of greenwashing, as it remains a top plastic polluter globally. Despite introducing 100% recycled plastic bottles, Coca-Cola's efforts are seen as inadequate in addressing plastic pollution.
