iHerb Acquires Vitacost from Kroger to Boost U.S. Market Presence
Originally Published 3 days ago — by Kroger
Kroger has sold its subsidiary Vitacost.com, an online health and wellness retailer, to iHerb, with the transaction closing on January 8, as part of Kroger's strategy to focus on its core business and simplify operations. The sale aims to help Vitacost reach its full potential under iHerb's leadership, with minimal disruption to customers and employees.