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Uber is shutting down Drizly, its alcohol delivery service, after three years of operation. The service, which was acquired for $1.1 billion in 2021, faced challenges including a data breach and a settlement for failing to pay drivers tips and sales tax. Despite Drizly's closure, Uber will continue to offer alcohol delivery through its Uber Eats platform.
Uber has announced the closure of Drizly, the alcohol-delivery service it acquired in 2021, citing business redundancies and a focus on its core Uber Eats strategy. The decision comes as Uber aims to streamline its delivery services and capitalize on the growing demand for alcohol delivery through the Uber Eats app, which operates in 35 states and over 25 countries. Drizly, which saw a surge in sales during the pandemic, will cease operations at the end of March, with some employees offered jobs at Uber based on company needs.
Uber is shutting down the alcohol delivery service Drizly, which it acquired for $1.1 billion in 2021, and will integrate it into its food delivery app, Uber Eats. Drizly, known for its wide selection of alcohol available for delivery from local retailers, will cease operations by the end of March. Uber's SVP of delivery, Pierre-Dimitri Gore-Coty, stated that the move aligns with the company's strategy to focus on its core Uber Eats services, including food, groceries, and alcohol, all available on a single app.
Uber is shutting down the alcohol delivery app Drizly, which it acquired for $1.1 billion three years ago, with Drizly set to officially close at the end of March. Uber plans to focus on its core Uber Eats strategy and integrate alcohol delivery into its existing platform, learning from Drizly's time in the industry. Regulators had previously accused Drizly of security failures, and the majority of current Drizly customers also have Uber accounts.
Uber is shutting down its alcohol delivery app Drizly, which it acquired for $1.1 billion three years ago, as part of a move to focus on its core Uber Eats strategy. The decision comes after Drizly saw significant growth during the pandemic but also faced challenges, including a cybersecurity hack and regulatory scrutiny. Uber also closed its on-demand grocery delivery service, Cornershop, as it consolidates its product delivery portfolio. The company is now looking to prioritize its Uber Eats platform, which operates in over 6,000 cities across 45 countries.
Uber is shutting down alcohol delivery service Drizly, which it acquired for $1.1 billion three years ago, and will discontinue the Drizly brand by March 2024. The decision comes after Uber's initial plan to integrate Drizly into Uber Eats never materialized. Uber aims to focus on alcohol delivery through Uber Eats, where it has seen significant growth, operating in 35 U.S. states and 25 countries globally. This move follows Uber's acquisition of Postmates for $2.65 billion in 2020 and its efforts to enhance Uber Eats with chatbot-based features and the ability to order from two nearby stores simultaneously.
Uber has decided to shut down the US-based alcohol delivery service Drizly, which it purchased for $1.1 billion three years ago, in order to focus on its core Uber Eats strategy. The decision comes after Drizly faced cybersecurity issues, including a data breach in 2020 that exposed the information of 2.5 million customers. Despite integrating Drizly's offerings into its Eats app, Uber has chosen to discontinue the alcohol delivery service, but it intends to continue delivering alcohol to its customers through its Uber Eats platform.
Uber is shutting down its alcohol delivery app, Drizly, just three years after acquiring it for $1.1 billion, as part of a push to consolidate its product delivery offerings into Uber Eats. The closure comes as Uber focuses on its core strategy of providing a wide range of delivery services on a single app. The move follows Uber's acquisition of Drizly during a transitional time for the company, as it sought to offset losses in its ridesharing business with gains in its delivery business during the pandemic.
Don't panic if you haven't gotten a Father's Day gift yet - Drizly's alcohol delivery service is available in 31 states and over 1500 cities, making it easy to send a last-minute gift to Dad. From scotch to beer to celebrity-owned liquor brands, there are plenty of options to choose from.