Uber to Close Drizly Alcohol Delivery Service Three Years After Acquisition

Uber is shutting down alcohol delivery service Drizly, which it acquired for $1.1 billion three years ago, and will discontinue the Drizly brand by March 2024. The decision comes after Uber's initial plan to integrate Drizly into Uber Eats never materialized. Uber aims to focus on alcohol delivery through Uber Eats, where it has seen significant growth, operating in 35 U.S. states and 25 countries globally. This move follows Uber's acquisition of Postmates for $2.65 billion in 2020 and its efforts to enhance Uber Eats with chatbot-based features and the ability to order from two nearby stores simultaneously.