Uber to Close Drizly Alcohol Delivery Service 3 Years After Acquisition
TL;DR Summary
Uber has decided to shut down the US-based alcohol delivery service Drizly, which it purchased for $1.1 billion three years ago, in order to focus on its core Uber Eats strategy. The decision comes after Drizly faced cybersecurity issues, including a data breach in 2020 that exposed the information of 2.5 million customers. Despite integrating Drizly's offerings into its Eats app, Uber has chosen to discontinue the alcohol delivery service, but it intends to continue delivering alcohol to its customers through its Uber Eats platform.
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