
Prime Day 2025 Starts with 41% Sales Drop and $7.9B in Online Sales
Amazon's Prime Day first-day sales reportedly dropped 41% compared to last year's shorter event, attributed to consumers delaying purchases in hopes of better deals, though Amazon claims these figures are inaccurate. Despite the sales dip, overall engagement remains strong, with more deals offered and early indicators of high eCommerce spending. The event's extended duration aims to boost discovery and sales, amid broader economic uncertainties affecting consumer spending.


