Wawa's Innovative Experiment: A Shelf-Free Store Experience

1 min read
Source: NBC 10 Philadelphia
Wawa's Innovative Experiment: A Shelf-Free Store Experience
Photo: NBC 10 Philadelphia
TL;DR Summary

Wawa is testing a new concept at its University City location in Philadelphia, where customers can experience a full-service shopping experience with no shelves. All items are purchased digitally through the Wawa app or in-store touch screens, and orders are fulfilled by Wawa associates. The goal is to provide a faster shopping experience for busy customers. The store is currently being renovated and will gather feedback from customers and associates to improve the overall experience.

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