Global Ad Market Surpasses $1 Trillion, Led by New Giants
The global advertising industry is projected to surpass $1 trillion in revenue, driven by digital advertising and dominated by five major companies: Amazon, Alphabet, Meta, Alibaba, and ByteDance. Traditional ad agencies are adapting to this shift, with Omnicom Group announcing a $13.25 billion merger with Interpublic Group to form the world's largest advertising company. Digital advertising is expected to account for 73% of total ad revenue by 2025, with e-commerce growth further fueling this trend. However, potential tariff wars and economic uncertainties could impact the market.
